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SAP CRM Training

Posted by admin - 26/07/09 at 07:07 am
Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
Overview and Introduction to CRM -
  • Introduction to NetWeaver
  • General SAP Transactions
  • Foundation & Architecture of mySAP CRM
  • Overview of CRM server Technology and User Interface
  • Business Partners
  • Organizational Model
CRM Base Customizing -
  • Territory Management
  • Product master
  • Business Transaction Processing
  • Activity Management
  • Partner Processing
CRM Base Customizing –
  • Actions
  • Overview of Pricing in CRM
  • CRM Billing Overview
  • CRM Middleware
CRM Interaction Center (Win Client)
  • Interaction Center Overview
  • Architecture landscape
  • Win Client Profile
  • Configuring Components
  • Action Box and alert molder
  • Interaction center scripting
CRM Sales –
  • Opportunity Management
  • Copy Control
  • Quotation and Order Management
  • Overview Contract Management
CRM Analytics –
  • Introduction to BW
  • Activating CRM Business content
  • Introduction to analytics
  • Data Mining Work Bench
  • Analysis Process Designer (APD)
  • Customer analytics (data mining, CLTV)
  • Marketing analytics (planning, Target group selection, RFM analytics)
Marketing –
  • Overview of marketing management in mySAP CRM
  • Marketing and campaign planning
    • Planning and performing marketing projects
    • Marketing Calendar
  • Personalized mail forms
    • Creating personalized e-mails
    • Business partner-controlled communication
  • Segmenting business partners
    • Marketing attributes
    • Segment Builder
    • Creating profiles and target groups
  • Lead Management
  • Campaign automation
  • External List Management.

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This entry was posted on Sunday, July 26th, 2009 at 7:07 am and is filed under SAP New Dimension. The entry is tagged under , , , , , , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “SAP CRM Training”

  1. Erick Frausto says:
    November 13th, 2009 at 1:00 pm

    Hi,

    Can I take this curso on-line? How much is that? What is the duration? Does the course cover all the topics for the CRM certification exam?

    Regards,

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